Vivien is the Insights Director for Consumer, Digital and Segment for global data driven strategic insights provider, RFI Global.  

She currently heads the Asia Pacific Insights team and works closely with clients to deliver data driven consumer insights across 9 countries in the Asia region, providing strategic advice as a subject matter expert in consumer banking, innovations and payments. She regularly presents to key stakeholders in the region across multiple key banking topics and works closely with clients to provide guidance on key business strategies.  

Vivien holds a Bachelor of Business Management, with a major in quantitative finance from Singapore Management University.  

Vivien Lim
Director - Consumer Digital & Segment