Irina is an accomplished Fintech marketing leader with over 15 years of experience building world-class brands at the intersection of payments and technology, across Europe and Asia. She leads Thunes’ global Marketing and Communications, laying the foundations of competitive brand positioning, supporting top-line revenue growth, and overseeing key marketing campaigns and initiatives.
Before joining Thunes, Irina led global brand, communications, and social media marketing for Rapyd. She was also part of Southeast Asia super-app giant, Grab, where she helped to launch GrabPay, Grab’s mobile wallet, and GrabRewards, its loyalty platform. She also spent several years with Visa, where she was part of Visa's Innovation Centre team and led its Marketing efforts across APAC.
Irina has an MBA from INSEAD and serves as an Executive Committee Member with the Singapore Fintech Association. She lives in Singapore with her husband and three children.
BACK TO AGENDA